John Elliott’s FW17 Campaign Studies Cultural Exchange in Summer Basketball

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Here’s the FW17 lookbook from John Elliot‘s 10th anniversary season, “Stretch the Floor.” The collection is inspired by the cultural exchange that happens as a result of playing summer basketball, specifically in the AAU and high school circuit.

The most interesting exchange takes place amongst teammates in particular, when kids trade or share shoes and clothes — resulting in each one learning about the other, not only within the sport but in all aspects of life including music, style and cultural differences.

If you like what you see, head over to the brand’s online store for more info, as the first drop of FW17 will release on Monday, July 31.

For more new fashion, check out Highsnobiety’s Under the Radar series.

Also, SSENSE is now selling Balenciaga’s best Fall pieces.

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